Official VSN has been a brand that I've followed since 2022. They highlight emerging artists through empowerment & creativity; so when they were looking for a designer to work with for their 2024 rebrand I immediately reached out.
In my time working with Adam (founder of Official VSN) we developed a series of new logo designs and merch concepts to expand the brand into more than just a social platform. Additionally, one of the main outlets for Official VSN is their annual Music Awards that highlight emerging artists from over 20 categories and genres. As the head designer, I was responsible for all the promo posts, category announcements, and voting/nominee announcements for social media.
The logo development of Official VSN took on many faces; all however revolving around the main goal of utilizing chrome/cyber elements. Through Adobe Dimension, I was able to import my Adobe Illustrator assets and explore the variety of materials and lighting/environment options to achieve the best chrome effect. I found that the different combinations of material and lighting provided a different tone/mood to the logo.
Featured below are the two main logo designs we finalized:
The block logo is the main logo used for socials, promo designs, posters, etc.
The horizontal/long logo is the secondary logo, that can be used for merchandise and deliverables.
(Logos can we used as chrome or solid black)
Featured below are the category announcement posts (on the left) and the nominee announcement posts (on the right):
Featured below are various merch designs I created for Official VSN. These were designed with the concept of a cyber/futuristic club aesthetic that would pair well with the digital/cyber feel of the logo art.
