At BloomBite, we believe food should be as vibrant and full of life as the world around us. That's why we created our plant-based products – to bring you delicious, sustainable, and nourishing meals that are kind to the planet and your body. Inspired by the power of plants, we’re here to help you eat mindfully, without sacrificing flavor or fun. Whether you're plant-based, flexitarian, or just curious, we're all about making every bite bloom with flavor!
Media Type: Brand Identity & Art Direction 
Scope: Branding, Logo Design, Packaging Design, 
Social Media  
Client: BloomBite
Challenge:  With this branding project, I focused on creating a fun take on organic food packaging. I aimed to create a brand identity that felt fun and easy-going to convey the easy nature of these pre-made plant-based meals. 
Solution: Since this is a brand that I built/developed, I spent time researching how current plant based companies brand themselves. I found that most organic brands take a minimalistic approach to their branding/packaging to highlight the simplicity and organics of the product. Additionally, these brands use minimal colors; often sticking to neutrals and nature tones. 
Logo
BloomBite's logo immediately presents a fun, youthful energy that would attract young adults looking for healthier options or family's looking for quick easy meals. The character in the design represents a farmer, organics-focused human. 

Below are examples of packaging design for frozen foods, easy grab-and-go meal kits, and label designs. 
BloomBite's social media should be vibrant; showcasing the uniqueness of their visual identity as well as the food products. 

Social media posts should focus on organic user-generated contents as well as high quality product shots that truly encapsulate the brand's values. 

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