Media Type: Brand Identity & Art Direction
Scope: Branding, Logo Design, Apparel Design/Merchandise,
Social Media/Web Content, Marketing/Advertising
Client: Nocturnal Supply
Challenge: With this branding project, I focused on creating apparel for a fashion brand that blends together activewear and streetwear. I aimed to create designs that are contemporary and convey a message.
Solution: Since this is a brand that I built/developed, I spent time researching the areas in fashion where something like this is missing. I found it important to concentrate on the graphics used for the logo and prints on the pieces. Streetwear brands are often known for their branding and the way the branding is translated onto their products. The brand represents freedom, resilience, and authenticity with an emphasis on quality, comfort, and sleek, forward- thinking designs.
Below is the look book of some garments that would be sold. While creating product designs, I wanted to also be aware of how this brand would collaborate with another fashion brand.
Collaboration with Bombas (socks)
Comfort & Quality: Bombas is renowned for its focus on comfort, durability, and performance in socks. Nocturnal Supply aims to bring the fashion forwardness of streetwear to the performance technology of activewear.
Brand Synergy: Bombas has a strong identity with their “One Purchased = One Donated”; with this in mind, Nocturnal Supply could build a stronger connections to the culture and community values of the sustainability industry. As a brand highly focused on products for the outdoors, Nocturnal Supply would be taking a stand on the social impact of fashion production.
Performance Innovation: The streetwear aspect of Nocturnal Supply is about the creation of versatile products that are for everyday wear and intense physical activity. Bombas is known for their technical innovations with seamless toes, cushioned soles, and arch support. This collaboration could merge stylish gear that is also performance ready.
On the left is the Instagram feed and the right is the Website landing page.
Since this brand is geared towards an audience of urban adults 18-40 yr, I created some visuals that could be found in various urban environments to promote Nocturnal Supply.
